Some of the worst PR nightmares happen when analogies go bad.
Perhaps the spokesperson didn’t do well in history class. Maybe a turn of phrase isn’t the most effective way to communicate. What if he or she really doesn’t understand what a reference point is? Whatever the cause, some people speak long before they think.
Exhibit A: Jesse Eisenberg.
The glib actor known for spit-talking his way through The Social Network as Mark Zuckerberg recently had something a little more pronounced in his mouth while promoting Batman v Superman at Comic-Con 2015.
That
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