Jerry West’s Amazing Figure


Besides hockey and despite having spent nearly every night in a bar until one in the morning during a certain playoff season when a certain Chicago baseball team won the pennant last year, this writer isn’t much a sports person. Unless you can relate it to something relevant to already formed interests, there isn’t much thought put aside for stats, players, or what happened when in whatever historical game. But this story from Fox Sports, perked up the ol’ interest meter, because it has to do with design: If West is the NBA’s logo, should he be?” It’s all about wondering if Jerry West, probably one of the most famous silouettes ever, should be recognized by the league as such. Really interesting. Here’s a bit:

“My impression is that it’s Jerry West dribbling to the hole,” said David Kohler, president of Laguna Hills, Ca.-based Sports Card Plus Auctions and owner of perhaps the largest private collection of Lakers memorabilia. “I know it’s always been assumed that it’s Jerry West.”

And yet, in a league with a well-deserved reputation for hyping even the most mundane milestone, the NBA did not celebrate the recent 35th anniversary of the logo’s unveiling. The league has also refused to acknowledge publicly that West is the player in the logo. A high-ranking NBA official who asked that his name not be used told me that the identification of West is an “urban myth” and that the league has “no definitive records” about who designed the logo.