Acura Sponsors a Show About Other Cars

Per a recent interview piece by LA-based Bloomberg reporters Alan Ohnsman and Andy Fixmer, the second season of the comedian’s Crackle Web series Comedians in Cars Getting Coffee has a single sponsor – Acura. Although one episode featuring Sarah Silverman includes some product-placement conversation, Honda/Acura is basically paying for the privilege of wrapping online ads and a “Presented by” banner around Seinfeld rhapsodizing about other brands:

“From a traditional viewpoint, a lot of car companies or marketers would have dismissed this opportunity because he has other cars in it,” said Honda senior vice president Mike Accavitti.