Jens Gehlhaar and Somi Kim Dish On Graphic Design

Two Brand names took the stage for the first session of the Schools of Thoughts conference: Jens Gehlhaar of Brand New School and Somi Kim from LA’s Brand Integration Group (you heard us right, it seems BIG/NY is “Innovating” while BIG/LA is still “Integrating”). The question “What is graphic design and where is it headed?” was answered by these two practitioners who occupy opposite ends of the graphic design spectrum.

Gehlhaar focused on what they do over at BNS that isn’t considered graphic design.