Rob Gregory is joining social video outfit Jellysmack as president of sales and marketing.
Gregory was a co-founder of influencer marketing company Whosay, which was acquired by Viacom in January 2018.
At Jellysmack, he will report to co-founder and CEO Michael Philippe and lead the company’s go-to-market strategy, creating multifaceted initiatives to generate brand revenue, broad awareness and partnerships.
While at Whosay, Gregory led the teams behind multimillion-dollar influencer campaigns including Chevrolet’s Best Day Ever with Alec Baldwin and Olivia Wilde; Canon‘s #BringIt series with Eva Longoria and Kevin Bacon; and Procter & Gamble’s Pampers launch with Chrissy Teigen, in addition to reaching partnership deals with brands including AT&T, Bank of America, Coca-Cola, Comcast, H&M, Macy’s, McDonald’s and several media holding companies.
Prior
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