Jeff Pulver’s #140conf TLV Brings Twitter Talk To Israel

Yesterday I attended Jeff Pulver’s second 140 Character Conference in Tel Aviv. The full day #140conf event brought together a wide variety of people including high-techies, musicians, comedians, artists, fashionistas, military personnel and more, to discuss the Real Time Web and Twitter in Israel. Read more about what went down yesterday at the conference after the jump, and stay tuned for posts about some of the most poignant presentations and issues discussed at the conference.

It is important to note that Pulver’s #140conf is not a Twitter conference, although Twitter seemed to be the focus of most of the presentations here in Israel yesterday. Rather, the conference is designed to discuss the effects of the Real Time Internet on business as well as on humanity. Wikipedia defines the Real Time Web as “a set of technologies and practices which enable users to receive information as soon as it is published by its authors”, or in other words, in real time. Jeff Pulver describes the inspiration behind his #140conf series in the video below.

140 Character Conferences have taken place in cities around the United States, as well as in Tel Aviv. However, #140conf Tel Aviv is unique as it featured a host of Israeli entrepreneurs, musicians, artists, investors, educators and even a presentation by the Israeli Defense Force.

There were twenty-five presentations and over fifty presenters. You can find a full schedule of the event on the #140conf website. I’m going to talk about some of the highlights here, but if anything else on the schedule strikes your fancy feel free to ask about it in the comments or follow the presenters on Twitter. Their Twitter names are available on the schedule. Keep in mind that some of the presenters that aren’t covered here will also be getting their own posts.

The Foodie Panel

Who doesn’t love food? In the Foodie Panel, participants talked about how the Real Time Internet can be used in the culinary world. Yossi Taguri, food lover and CEO and co-founder of Fiddme, a social guide to restaurants, food and friends, dominated the presentation and brought up some very interesting points about food and the Real Time web.

Taguri gave an example of sitting in a restaurant and trying to figure out what to order. He said that if you ask on Twitter or other social networks, “I’m sitting at such and such a restaurant, what should I order?”, that within minutes you will find out through your social graph what the best item on the menu is. Check out Fiddme’s vision in the video below.

IDF In Haiti

One of the most inspiring presentations at the #140conf in Tel Aviv was about how the Israeli Defense Force is using Twitter. IDF Spokesperson Aliza Landes and Shalev Hulio, co-founder of MediAnd, discussed the ways in which the IDF uses Twitter. They are not only using Twitter to share security and news updates with the public, but also used it to find and rescue trapped victims in Haiti after the recent earthquake. Stay tuned for a full post about how the IDF is using Twitter.

Making Serendipity Happen Now

Mel Rosenberg, Dean of Students at Afeka College in Tel Aviv, where the #140conf was hosted, gave an interesting talk about serendipity and the Real Time web. He told a story about how he got in touch with an old school friend only after he wrote a blog post about him.

Rosenberg’s story shows the true potential of the real time web as a discovery platform for things that you may not have even been looking for. And it doesn’t just apply to people. Let’s go out on a limb and say you Tweet about how you just came up with a great new cupcake recipe (OK, food again, guess I’m still stuck on the Foodie panel). Maybe a new cupcake shop opening up in your neighborhood will find your Tweet randomly in a Twitter search for cupcakes and BAM! – you’ve got a new job as a baker!



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