Veteran digital agency executive Jeff Lanctot has been named CEO of Mixpo, a Seattle, WA-based ad tech firm focused on Web video.
Lanctot is among the more respected minds in the online ad space. He recently left his position as chief media officer at Razorfish—his second tour of duty with the agency. As chief executive of Mixpo, he succeeds Anupam Gupta, a company co-founder who will remain on Mixpo's board.
Previously, Lanctot spent a few years at Microsoft, as managing director for the company's former Advertiser & Publisher Solutions Group.
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