Facebook News Feed Product Manager Jeff Kanter Discusses Mobile Advertising Plans

Facebook News Feed Product Manager Jeff Kanter spoke with Brittany Darwell of sister blog Inside Facebook about the social network’s measured approach to mobile advertising.

Facebook News Feed Product Manager Jeff Kanter spoke with Brittany Darwell of sister blog Inside Facebook about the social network’s measured approach to mobile advertising.

Kanter told Darwell:

A lot of people will talk about the holy grail of advertising, where you’re walking down the street and your phone is buzzing with alerts about deals around you, and a movie’s playing nearby. I think it’s an awesome vision, and the world will get there, but at this point in time, mobile advertising is working really well because it’s where people are spending their time, and it can achieve the same brand objectives that advertisers are trying to do elsewhere.

I look forward to that world when mobile advertising is that integrated in a really targeted and relevant way.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in