Jeb Can't Fix a Failed Personal Brand
Maybe Jeb can fix why his PR team hates him so much?
What happened in politics yesterday has nothing to do with affiliation, party lines, or bias. What Jeb Bush announced as his new slogan was a case study in brand suicide.
As a member of the public relations community, you either know of a few or include yourself in the hyper niche groups known as ‘grammarians’, ‘logophiles’, or even ‘word nerds.’ These are the well-meaning dweebs who probably love their trusty red marker more than a diagrammed sentence penned by F.
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