Jay Lauf Named Publisher of Atlantic’s Quartz

Here’s a lesson in title shifts. See if you can figure out which sounds more impressive. The longer one or the looonnnggger one.

Atlantic Media Company President Justin Smith announced today that Jay Lauf, Vice President and Publisher of The Atlantic, The Atlantic Wire, and The Atlantic Cities, has been promoted to Senior Vice President/Group Publisher of Atlantic Media Company and Publisher of Quartz, the company’s new global business news brand, which is set to launch on September 24, 2012.

“Jay is the rarest of talents in media,” said Smith in a statement about the man who may have just acquired the world’s longest title.

It doesn’t appear Lauf is giving a lot up.

A release states that in this “expanded” position, Lauf will remain Publisher of The Atlantic’s digital and print products while assuming Atlantic Media Company’s top sales and marketing role. His responsibilities will include corporate sales initiatives, strategic partnerships, and advertising revenue oversight for all Atlantic Media brands: The Atlantic and TheAtlantic.com, The Atlantic Wire, The Atlantic Cities, Quartz, National Journal,Government Executive, and Think Custom Media.

Lauf’s new role will be leading Quartz’s advertising and marketing efforts.