Japan's First Drive Through Bookstore to Close

Japan’s 1st drive through bookstore is closing this month. The store, located in Tokyo, was opened in 1987 by the Hisamido chain.

It worked pretty much like any drive through. Customers could drive up to a microphone and request magazines and books from their cars.

At its peak, it saw around 20-40 cars a day, but in later years it lost a lot of traffic to websites. As convenient as it would be to not have to leave the car to buy a book, not leaving the house trumps it.

The store is survived by Hisamido’s other, newer drive through bookstore.

via Yomiuri

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