More Japanese Users Logging On To Facebook

For years, Mixi has been the social media site of choice in Japan. But new reports suggest that Facebook could overtake Mixi by the end of the year, thanks to The Social Network and a model that promotes more sharing of information.

For years, Mixi has been the social media site of choice in Japan. But new reports suggest that Facebook could overtake Mixi by the end of the year, thanks to The Social Network and a model that promotes more sharing of information.

According to the latest Nielsen/NetRatings survey (note: link is in Japanese), Facebook had 17.2 million Japanese users in May — and that figure has been steadily increasing. Mixi, by comparison, had about 20 million Japanese users.

Here’s a chart showing the steady increase of Japanese membership:

On Mixi, users are largely anonymous.

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