Japanese Airline Unveils 'Star Wars Project' With Plans for R2D2 Jet
No better way to get attention than a Star Wars tie-in.
There’s no better way to get attention for your brand than to tie its latest initiative to the “Star Wars” series.
R2D2 always proved a trustworthy co-pilot for Luke, and come this Fall, he’ll be ushering travelers across land and sea for All Nippon Airways.
The Japanese airline is kicking off its five-year-long “Star Wars” project by painting a brand new Boeing 787s to resemble the lovable robot, and the company promises that the jet is only the first in a long line of “novel initiatives” to be associated with the franchise.
The announcement comes just as “Star Wars” fans across the globe are catching their first glimpses of the teaser trailer for the upcoming film “Star Wars VII: The Force Awakens.”
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