Janrain Debuts User-Generated Content Platform

User-generated content can be a valuable resource for brands on Facebook and other social networks, and customer profile-management provider Janrain will help its clients tap that resource with its launch of Janrain User-Generated Content.

JanrainUserGeneratedContent650User-generated content can be a valuable resource for brands on Facebook and other social networks, and customer profile-management provider Janrain will help its clients tap that resource with its launch of Janrain User-Generated Content.

Janrain UGC allows brands to give their fans the ability to interact, comment on, and chat about content on their sites, with improved social context tools allowing them to easily discover friends’ activities on those sites. Marketers can also offer fans compelling reasons to register and share social data, allowing them to better create personalized brand experiences.

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