Janet Mock Talks Using Social Media for Transgender Advocacy

Janet Mock's campaigns on Twitter and Tumblr show how social media can be used by advocates to spread their messages and raise awareness.


Janet Mock has been in the news a lot lately. The transgender advocate recently released a memoir, Redefining Realness: My Path to Womanhood, Identity, Love & So Much More and has been using her various social media platforms to raise awareness for transgender issues.

Mock used to be an editor at People.com and understands the power of social to get her message to the masses. She launched a Twitter campaign, #GirlsLikeUs to encourage other women to share their stories. She also started a user-submitted storysharing platform on Tumblr, called I AM #RedefiningRealness. Mock recently spoke with Mediabistro about her new memoir, trans-advocacy work and the importance of connecting with her readers:

[S]ocial media has been a way for me to not only raise the visibility of this marginalized group of women, young trans women, it was also a way for me to get people to understand or at least know someone in their life that’s trans, which oftentimes [is] me… It’s just constantly creating opportunities for others to share. Not just for me to talk at them, but for them to have a conversation with me. I think that’s where a lot of media platforms get it wrong. They think that you talk at people, and there’s no value in talking at people.

To hear more from Mock, including her thoughts on the Piers Morgan controversy, read: So What Do You Do, Janet Mock, Writer, Transgender Advocate and Author?

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