James Franco Helps Launch the Museum of Non-Visible Art, Which is Exactly What It Sounds Like

Oh, art. Oh, James Franco. Every time we think we’re done rolling our eyes at you, there you go again. This week marked the launch of the Museum of Non-Visible Art, or the MONA, created by Praxis, the collaborative art team also knows as Brainard and Delia Carey, with a little help from the aforementioned actor-turned-artist. The museum is exactly as it sounds, a space for “non-visible art,” or as they put it, “an extravaganza of imagination.”