How to Create Compelling Live Broadcasts with Meerkat or Periscope

While it’s currently unclear whether Meerkat or Periscope will prove to be the live-streaming application of choice in the long-term, for the time being, it’s open season for marketers and brands to establish their mark.

While it’s currently unclear whether Meerkat or Periscope will prove to be the live streaming application of choice in the long-term, for the time being, it’s open season for marketers and brands to establish their mark early on within these up and coming social applications.

Companies are often hesitant to experiment with new social channels until the need to do so becomes more obvious; however, by waiting to participate in these communities, you may be missing several early opportunities to engage with your customers.

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