Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries.
Dubbed Summer Swarm, the campaign pushes Tennessee Honey, a flavored Jack Daniel’s whiskey aimed at younger—and therefore smartphone-wielding—consumers looking to ease their way into drinking the hard stuff. (Tennessee Honey seems designed more for weekend warriors than so-called professional drinkers.) Eight weekly challenges will call for photos collected via a microsite, Facebook, Twitter, Instagram and text messaging.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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