J.R. Smith’s Game-One Goof-Up Was the Most-Talked-About NBA Finals Moment on Twitter

Kevin Durant led the Warriors in mentions, while LeBron James led the Cavaliers

Oracle Arena, home of the NBA Champion Golden State Warriors wellesenterprises/iStock
Headshot of David Cohen

Cleveland Cavaliers shooting guard J.R. Smith’s gaffe at the end of game one of the National Basketball Association Finals generated the most conversation on Twitter during the series, which was swept in four games by the Golden State Warriors.

Twitter said the biggest peaks in conversation during the NBA Finals were:

  1. Smith grabs and offensive rebound following a missed free throw and dribbles out the clock, rather than attempting a shot, as he thought the Cavaliers were in the lead when the score was actually tied, 72,000 tweets per minute.
  2. The Warriors beat the Cavaliers 124-114 in overtime in game one, 64,000 tweets per minute.
  3. Golden State sweeps Cleveland to win back-to-back championships, 51,000 tweets per minute.

The most-mentioned Warriors players on Twitter during the series were:

  1. Kevin Durant
  2. Steph Curry
  3. Draymond Green

And the most-mentioned Cavaliers were:

  1. LeBron James
  2. Smith
  3. Kevin Love

T.J. Adeshola, who works on sports partnerships for Twitter, shared the following NBA Finals highlights in a blog post:

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.