J.R. Smith’s Game-One Goof-Up Was the Most-Talked-About NBA Finals Moment on Twitter

Kevin Durant led the Warriors in mentions, while LeBron James led the Cavaliers

Cleveland Cavaliers shooting guard J.R. Smith’s gaffe at the end of game one of the National Basketball Association Finals generated the most conversation on Twitter during the series, which was swept in four games by the Golden State Warriors.

Twitter said the biggest peaks in conversation during the NBA Finals were:

  1. Smith grabs and offensive rebound following a missed free throw and dribbles out the clock, rather than attempting a shot, as he thought the Cavaliers were in the lead when the score was actually tied, 72,000 tweets per minute.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in