J.K. Rowling Unveils 'Pottermore,' an Online Reading Experience

This morning Harry Potter author J.K. Rowling finally revealed what the Pottermore website is all about. Rowling is introducing an interactive online reading experience, which may just revolutionize the way we read. Unlike e-books, which largely emulate the analog experience, the site will experiment with ways to further explore the stories and characters. Rowling has written new material, and will be “sharing additional information I have been hoarding for years about the story.”