iWin Expands Its Facebook Game Show Tie-in Roster with $100,000 Pyramid

iWin, publisher of Facebook versions of popular game shows including 1 vs. 100, Family Feud, and Deal or No Deal, has added another to its lineup: the $100,000 Pyramid. This version of the TV show, which premiered in 1973, launched in beta on September 1.

According to our traffic tracking service AppData, $100,000 Pyramid currently has 360,000 monthly active users and 90,000 daily active users.

Pyramid is a single-player game where players have to answer three rounds of six questions, each round following a specific theme. If they’re able to do that, they progress to the Winners Circle, which contains three additional questions, worth higher values. The questions are set up such that the answers are single words: people, places, or things. Players are given two clues as to what each word is, and are able to purchase an extra clue using Clue Coins. There’s a timer that counts down over the course of all six questions in a round, adding urgency to the player’s responses. The game also requires that players answer a minimum number of questions in the three main rounds correctly in order to enter the Winners Circle.

The cash that players win can be used to purchase items for over two dozen collections, each containing five items. The first item in each collection must be won by playing the game. Some of the items are priced at over $1 million in in-game cash. Playing the game itself costs one episode token; players are given five to begin with, and earn one additional episode every 12 hours. More episodes can be purchased, or earn by completing collections.

Social features of $100,000 Pyramid include friend invites, which earn players additional cash once accepted, and sharing when players level up via viral channels. The game also features a real-time leaderboard that compares players’ scores against their friends.$100,000 Pyramid is monetized in two ways. The first is through the use of Facebook Credits to purchase additional Clue Coins. These come in bundles costing 5, 10, 30, 50, and 100 Credits. The second way is by players purchasing extra episodes, also using Facebook Credits. They’re available in groups of three to 100 episode tokens, ranging from 20 to 400 Credits.


You can follow $100,000 Pyramid’s progress using AppData, our traffic tracking service for social games and developers.