iVillage Scales Up Rev Up Your Weight Loss Community Challenge

Looking for a New Year’s resolution? Hit the scales with iVillage as part of its 10th annual Rev Up Your Weight Loss Community Challenge, which will be hosted by fitness expert Leslie Sansone and run from Jan. 3-Feb. 14.

Rev Up Your Weight Loss will send participants daily emails including workout assignments, tips for best results, and direct links to iVillage message boards.

Sansone will answer questions from the NBC Universal-owned women’s-targeted community during an iVillage Twitterview Jan. 3.

iVillage senior vice president of marketing Catherine Balsam-Schwaber said:

We created this nationwide challenge to help women across the country reclaim their lives and take positive steps to better health. What makes this challenge truly unique is that participants don’t feel like they are on this journey alone. They will have a strong supportive community who are rooting for them every step of the way. This support, combined with the expertise of a renowned fitness expert, is the ideal formula to incite change and motivation.

Sansone added:

Health is an important issue, and we each have the power to change consumer behavior through these challenges. Through each daily assignment, hundreds of thousands of women will again rebuild their self-esteem, wellness, and health.