iVillage Names New VP of Marketing

iVillageLogo.jpgFormer MTV Networks senior director of integrated marketing Kelli Callanan joined iVillage as vice president of marketing, where she will lead the women’s online destination’s marketing team in developing and implementing customized solutions for partners, as well as supporting brand initiatives.

In her most recent post at MTVN, Callanan ran integrated marketing programs for Coca-Cola, Wrigley, LG, Mars, Frito Lay, and Electronic Arts. She has also worked with Vogue, Hearst, Guerlain, and MamaMedia.

At iVillage, she will report to senior VP of marketing Catherine Balsam-Schwaber, who said:

Kelli will be instrumental in conceiving new and innovative ways marketers can tap into the power of the millions of women that are a part of the iVillage community. Her experience in cross-media promotions will be invaluable as we continue to develop unique women-centric programs across NBCU divisions.