iVillage to Launch New User-Gen Content Section

iVillage has always maintained a close relationship with its community—particularly its more vocal and active members.

Now the NBC Universal-owned site is looking to channel the energies of several of its vociferous users, while also discovering new voices outside the iVillage community—ultimately to place them front and center on the site as part of a new content initiative.

On Thursday (Aug. 18) iVillage—in a partnership with NBC Local Media–will kick off a quest to identify 10 opinionated, outspoken and well-informed women.

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