iTunes Strongest Digital Music Brand: Report
Ars Technica has a report on a new Ipsos study that shows iTunes is widening its lead in the digital music market at the expense of other top brands—cementing its newfound status as the number one music retailer in the U.S. in consumer minds as well.
The report found that 82% of downloaders—not general consumers, it should be noted—are aware of iTunes, while 76% are aware of Napster. All other brands (Yahoo, Wal-Mart, MySpace, etc.) fell far short in that test, and often couldn’t be remembered without outside help.
Furthermore,
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