It's Uber Vs. Lyft in the Battle of New Carpool Apps

Is the market big enough for two similar players?

Need a ride? Car service tech startups Lyft and Uber are launching eerily similar rideshare programs.

Lyft Line will match riders who use its app and are traveling in the same direction. Lyft claims that 90 percent of its users request the same journey within five minutes of their trip. Not only will the service help save the environment, but a carpooled trip will cost up to 60 percent less than a single customer ride. The service launched on Wednesday on iOS in San Francisco, with other cities and Android to be added later.

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