It's Too Hot to Type, So We'll Let Them Talk About 'Underground Branding'

If this week in Chicago has been anything like wherever you are in this world, heat-wise, then you’ll share our pain. We really wanted to do up a post about that really good, lengthy article in the NY Times recently, “The Brand Underground,” all about the changing face of who is succeeding out there in the stuff-to-buy market. But because it’s been so hot, our brains have melted and we’ve been reduced to puddles of goo.