It’s Red Monday, Have a Drink

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With all the depressing news about Black Friday, people should rejoice on Cyber Monday. Make that Red Monday.

According to a somewhat mysterious press release in our in-box this morning, today marks the 75th anniversary of the Bloody Mary.

The release from Natalie Smith representing the Tri-State Hospitality Association promises a “year-long celebration will take place throughout the United States with original Bloody Mary themed events,” and a rollback to 1933 prices (.99 cents) at TGI Friday’s locations in New York City today.

We didn’t hear back from Smith with answers to our questions, but the New York Post picked up on it, followed by the AP, Gothamist, and Epicurious.

See after the jump for the official recipe from the New York School of Bartending (via Wikipedia) :


* 1 oz. to 1 1/2 oz.vodka in a Highball glass filled with ice.
* Fill glass with tomato juice
* 1 dash celery salt
* 1 dash ground black pepper
* 1 dash Tabasco
* 2-4 dashes of Lea & Perrin’s Worcestershire sauce
* 1/8 tsp. horseradish (pure, never creamed)
* Dash of lemon or lime juice

Garnish with celery stalk.