It's O'Dwyer's Versus Council of PR Firms in New Business Services
PR trade publication O’Dwyer’s launched “O’Dwyer PR’s New Business Council” today, “to help PR firms market themselves to prospective clients and also to cope with the many issues and opportunities facing PR firms in today’s fast-changing environment.”
O’Dwyer’s agency rankings have been a staple of the PR industry for many years, and we’ve heard from many agencies who have received inbound leads and won business from the lists.
In recent years, the Council of PR Firms launched their “Find a Firm” and “RFP Builder” services, which have helped the organization put itself in the middle of brand and PR agency deal making as well, according to agencies PRNewser has spoken with.
We’re curious to get your additional thoughts on both services.
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