It's a Good Thing Twitter Isn't Planning to Charge

The number wasn’t one-half, or one-quarter, or 10 percent, or even 1 percent: Zero percent of respondents to the latest Digital Future Study from the Center for the Digital Future at USC’s Annenberg School for Communication & Journalism said they would pay to use Twitter.

The study found that 49 percent of Internet users had used Twitter or services like it, but that obviously doesn’t mean they would pay for it, based on the results.

Center for the Digital Future director Jeffrey I. Cole said:

Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free. Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users. Online providers face major challenges to get customers to pay for services they now receive for free. David Cohen is editor of Adweek's Social Pro Daily.