It Was a Strong Social December for the NHL’s Pittsburgh Penguins, Toronto Maple Leafs

Unmetric shared Facebook, Twitter, Instagram data on all 31 teams in the league

The Pittsburgh Penguins and Toronto Maple Leafs turned in strong performances on Facebook, Twitter and Instagram in December, according to social marketing firm Unmetric.

The Penguins had the most engagement on Facebook among National Hockey League teams for the month, as well as the most likes on Facebook and Twitter.

Meanwhile, the Maple Leafs led Instagram in engagement, likes and comments.

Unmetric examined its cross-channel reports for all 31 NHL teams from Dec. 1 through 31, and it also found that:

  • The audience-size leaders on the three social networks were unchanged from November, with the Chicago Blackhawks pacing Facebook and Twitter, while the Penguins topped Instagram.
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