It takes a suburb of million-dollar houses not to hold us back
The NYT looks at Rap-Up, a flegling hip-hop magazine...
The NYT looks at Rap-Up, a flegling hip-hop magazine founded by two Calabasas high school students (who are now both in the UC system) which has a circulation of 80,000 and major newsstand distribution. What’s interesting about this magazine is that for a grass-rootsy publication, the content is unabashedly commercial and superficial:
Another mentor, Lou Pitt, a manager and producer of film and television with the Los Angeles-based Pitt Group, said Rap-Up stands out from magazines like Vibe, The Source and XXL in that it shows a more mainstream side of performers too often caricatured as straight from the ghetto or nothing but bling.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in