It Seems Chinese Star Wars Fans Hate Wookies, Black Jedis

Who knew Star Wars was big in backwoods Alabama?

With Star Wars: The Force Awakens looming like a Death Star Destroyer hovering over the planet, anything that remotely appears to be of “The Force” is closely scrutinized. That said, you would think someone at Lucasfilm considered their audience, knew their proclivity for cosplay, collections, and sleuthing, and realized their latest movie poster may — may — be investigated carefully.

That happened, and then other stuff.

Tell you what: Whether you are a fan or not, a collector or not, use your PR wings and fly over both of these posters to see if you catch on to why the Internet almost shot its wheels off at the sight of these movie advertisements. Ready?

TFA posters

Anyone? #PRFail, anywhere? Yes, even for this hallowed film franchise? Here…maybe this will help:

tfa 1

See the circles? Okay PR pros, watch this magic trick… PRESTO!

tfa 2

The Chinese version is missing a few things, including a walking dog and a black guy.

John Boyega, who plays Finn, is new to the iconic movie and is positioned to have a big part. Peter Mayhew, who plays Chewbacca, already is a big part (literally). No pilot and monster as well, and you have what is being called a “whitewashed” ad. Removed for more explosions and action, there’s no rhyme or reason for this galactic failure.

While no one at Disney or Lucasfilm has commented on this, the diehard fan base has no choice but to think the worst about this faux pas. Of course, this won’t get much movement in the news but the subreddits and forum pages are going bonkers.

May wanna touch up on the cultural outreach, Disney.