It’s Like Déjà Vu All Over Again at Yahoo

Is Mayer turning the clock back to 2009?

It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t.

Much of her tenure has been about free food and iPhones, umpteen startup acquisitions, along with bringing back engineering and Valley cool to the Web pioneer. But on the media and advertising front, where she was initially less focused (some would say indifferent), Mayer has turned back time at Yahoo—to about 2009.

She’s hit the rewind button in other ways.

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