Isobar’s SeeItShopIt Brings Retailers’ Collections To Single Facebook News Feed Posts

Global digital agency Isobar announced the release of SeeItShopIt, which allows retailers to showcase collections of products within single posts that appear on Facebook users’ News Feeds.

Global digital agency Isobar announced the release of SeeItShopIt, which allows retailers to showcase collections of products within single posts that appear on Facebook users’ News Feeds.

Isobar said it worked with Facebook on SeeItShopIt, which launched across desktop, tablet, and mobile this week, allowing users to browse through collections, share individual items, share SeeItShopIt with friends, and purchase items.

Digital department store Littlewoods was the first brand to launch SeeitShopit on its Facebook page, starting with the Myleene Klass swimwear collection, with plans to add 10 new collections throughout May and June.

Littlewoods Retail Director Gary Kibble said:

Littlewoods always looks to be leading customer experiences, whether online or offline.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in