Is Your Agency Co-Opting Your Personal Brand?

Is your agency co-opting your personal brand–your name, opinions, and attitude–to show its aptitude in social networking? Do you give pause each time you Twitter, knowing your boss and clients are following you?

LinkedIn is clear cut. It’s for developing business leads and finding jobs. But what about FaceBook and stream-of-conscious projection/conversation tool Twitter? The lines are fuzzy and often generational. College grads have these profiles already established to keep up with friends, while executives use them for personal branding, and to tinker with them stay on top of new modes of communication.

Prior to the explosion of these networks a simple disclaimer on a personal blog sufficed–and companies benefited from those blogs anyway.