Is Wells Fargo the Most Social Bank?

Have you ever thought about how social your bank is? Viralheat, a social media marketing firm, thought about it, and created the following infographic measuring just how "social" the national banks are. Here are the highlights:

Have you ever thought about how social your bank is?

Viralheat, a social media marketing firm, thought about it, and created the following infographic measuring just how “social” the national banks are.

Here are the highlights:

Wells Fargo leads in mentions across social media, with 21,135.
Capital One wins the Facebook “likes” race, with some 2.8 million. In contrast, Bank of America comes in second with just more than 1 million on the social network.
The bank with the smallest social media reach is the Cleveland, OH, based KeyBank.