Is Twitter's Simplicity The Reason It's Not Trusted? [Report]
Twitter has built its business on being simple. 140-character messages, no bells and whistles. And while this minimalist approach has its benefits, a new report suggests that Twitter’s simplicity might be the reason why Twitter is among the least-trusted social media brand out there.
Netpop Research has examined how users feel about Twitter’s privacy and security settings, as well as the general feeling of trust among its active users.
First, some basic privacy statistics about Twitter from Netpop:
- one in three twitter users are concerned about privacy and the use of their personal information
- only half (53%) feel comfortable managing their privacy settings
- 48% of Twitter users neither completely trust nor distrust Twitter
And interestingly, although younger users are slightly more trusting of social media overall, the difference between young and old nearly disappears when it comes to Twitter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in