Is Time Inc. For Sale? Not Preposterous

Following a Forbes piece in which a Bear Stearns stock analyst makes a case for Time Warner selling off its publishing business and getting the requisite denials, Folio: asks its own stable of experts, including friend of FishbowlNY, Reed Phillips:

“I don’t think it’s preposterous to think that they would consider a sale … It would be very much coveted by buyers. If you look at the top 10 magazine brands, they probably have five of them. It’s just a powerhouse of brands and properties. And it’s something that could never be replicated. You have to acquire Time Inc. to get it.”

Phillips also makes the case that the recent sale of the Time4 and parenting groups actually increased the company’s street value.