Is There Really "No Such Thing as Bad Publicity"?
From the looks of this and this, it’s clear that PR scandals and gaffes are alive and well. But, if your client gets thrown under the bus unnecessarily, there are some bona fide ways to address or diffuse it.
“Burying your head in the sand and hoping it will go away is one of the biggest mistakes you can make when it comes to negative publicity,” says Mark Scott, director of media relations at MSL Group.
Instead,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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