Is the Reported 10,000 Character Count Going to Kill Twitter?

Someone is overcompensating for its 'microblog' status.

The idiom goes “If it ain’t broke, don’t fix it.”

Regretfully, Twitter didn’t get the memo, as the company is reportedly considering doing away with its beloved 140-character limit for a more-blowhard-esque 10,000 characters.

Twitter is currently testing a version of the product in which tweets appear the same way they do now, displaying just 140 characters, with some kind of call to action that there is more content you can’t see. Clicking on the tweets would then expand them to reveal more content.

The point of this is to keep the same look and feel for your timeline, although this design is not necessarily final, sources say.

The internal code name for this kerfuffle is “Beyond 140.” The external code name for this should be, “Twitter becomes just another blog or email service.”

The number is specific because 10,000 characters is what DMs have been changed to allow. You didn’t know that? That’s because direct messages may as well become an email marketing campaign.

Followed by an onslaught of Twitter hate, Jack Dorsey, current Twitter CEO and co-founder, had this to tweet:

Interesting how the co-founder of this gem hasn’t asked people who actually use Twitter about their thoughts because it’s hard to find someone who is not irate about this rumor.

Here’s the thing: Twitter works because of its succinctness. People who appreciate digestible reports and simple leads to stories go to Twitter for information. Everyone else goes to… say, Facebook or Tumblr or the news.

And as for Jack’s beloved “tweetstorm”?!

Those are dead because they are numbered tweets about the same thought. If Jack has his way, the days of Twitter’s originality will go the way of MySpace and Friendster.

We all know how those turned out.