Is the Kylo Ren/Luke Skywalker Pre-Spoiler Alert Genius PR or Annoying Marketing?

Best jedi mind trick ever?

Halloween is over.

The pumpkins have molded. The candy has been digested. And your love handles are back. However, while the world focuses on another jolly fat man, there is still one harrowing, spooky cloud hovering overhead.

Where in the Force is Luke Skywalker?! 

You may remember a couple of weeks back this big ballyhoo over the ‘Star Wars: The Force Awakens’ taking over Monday Night Football. The long-awaited full-length trailer hit the small screen and the official movie poster hit man cave walls faster than cosplay at a Comic-Con.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in