Is Newsfeed Optimization the New SEO?
Two days ago, Jerimiah Owyang wrote about news feed optimization being overrated. As someone who builds applications, I can say that it isn’t completely overrated but it is definitely not the new search engine optimization. One problem is the measurement of success. For search engine optimization you end up at the top of the search engine rankings. For news feed optimization you show up in other people’s news feed. There is no effective way except trial and error and polling.
Additionally, there are many factors that are beyond your control with news feed optimization.
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