Is News Feed Optimization Making a Comeback?

Phil Edwards has brought back a conversation that started six-months ago. Back in July, Justin Smith of InsideFacebook announced that newsfeed optimization was in fact the new SEO. By the end of October, both Justin and myself had data that showed otherwise. Since then a lot has changed. Facebook has increased their campaign against spammy applications eventually resulting in the fall of forced invites and a significant reduction in notifications for many developers.