Is Groupon Girding For Facebook Ad Battle?

As Facebook expands its Deals service and prepares to promote it in the news feed, Groupon is planning its own Facebook advertising strategy, giving management of all spending on those ads to AdParlor.

As Facebook expands its Deals service and prepares to promote it in the news feed, Groupon is planning its own Facebook advertising strategy, giving management of all spending on those ads to AdParlor.

AdParlor’s Chief Executive Officer Hussein Fazal, confirmed the arrangement in an email, “Working with us has allowed Groupon to buy advertising much more effectively on Facebook. I do not know much about how this reflects on their strategy against Facebook Deals. Also, unfortunately I cannot comment about present or future ad spend on Facebook.”

While

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