Is Government Losing Followers?
Heltai also explained that the challenge for the government is moving forward within social media and determine the best ways to creatively leverage their resources to stay ahead of the digital curve.
An analysis of traffic to federal Government sites showed a decline over the past year even though attempts were made by the government to be digital-friendly. The study comes from a leading researcher in the digital world — comScore.
The analysis shows that In July 2011 87.6 million Americans visited a government site, representing 40.7 percent of the total U.S. online population. Although today’s audience represents an 11-percent increase in visitors vs. five years ago, this number is significantly lower than the 24-percent growth in the total U.S.
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