Is Google's Mobile Effort a Sure Thing?
As the entire tech industry argues with itself over the Microsoft-Yahoo merger, analyzing every last aspect down to which company’s bathroom soap supplier should be retained, CNET News asks a different question: Will Google’s mobile foray be a success, or will they run into more problems than they realize?
Because Google has dominated search and advertising on the traditional Internet, the article said, the expectation is that the company will also take the mobile market by storm using the same tools and the same strategies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in