Is "Cloud Computing" the New PR Buzzword?

One of the core tenets of a PR person’s job is thinking of creative ways to say something that in other terms may be boring or unappealing to the average person.

The latest example: cloud computing. It sounds much more interesting than “web-based software” or “web services,” doesn’t it?

Portfolio’s Sam Gustin thinks we have Google’s PR team to blame:

The new candidate, the mind-numbingly awful term “cloud computing,” has been in the news this week thanks to the novella published in last Sunday’s New York Times business section by Miguel Helft and Steve Lohr, and a cover story in BusinessWeek rhapsodizing about the power of Google’s “clouds.”