Is CBS Sports Radio Ready to Take Over 660?

A report is swirling today that the upstart network is about get its much needed New York home–at the venerable 660 AM. That would mean, according to the New York Daily News’ Bob Raissman, WFAN would no longer be a simulcast, just the 101.9 FM signal.

While WFAN and CBS Radio Sports officials offered no comment today, in October when the FM deal with Merlin Media was first announced, Mark Chernoff, the station operations manager, said, “We’re looking at it as a pure simulcast until

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in