Is Brian Williams on SNL a Good Strategy?
It is hard to imagine Walter Cronkite or Eric Sevareid hosting Saturday Night Live. Granted, that was then and this is now. Still, doesn’t the rise of Charlie Gibson and the fall of CBS News’ ”Free Speech” segment argue strongly that Americans like their network evening news casts serious? But what about the anchors?
With Charlie Gibson back on top of the evening news ratings, is NBC anchor Brian Williams going on SNL a good strategy? From The
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